On December 24, 2024, Law No. (29) of 2024 was enacted to amend several provisions of Law No. (5) of 2022, establishing the Dubai Media Council. This amendment highlights Dubai’s proactive approach to strengthening its media sector and positioning itself as a global hub for innovative media practices. The law introduces strategic changes to the roles, objectives, and governance of the Dubai Media Council, aligning with the Emirate’s vision for a robust and competitive media industry.
Foundation and Context
Law No. (5) of 2022 originally established the Dubai Media Council as a unified body responsible for governing and enhancing Dubai’s media sector. The latest amendment draws upon Federal Decree-Law No. (55) of 2023 concerning media regulation and aligns the council’s framework with national and local media strategies. This amendment underscores the need for adaptability in a rapidly evolving global media landscape.
Key Definitions and Structural Changes
The revised Article (2) provides clear definitions of terms such as “media,” “institutions,” and “council,” ensuring a consistent understanding of the law’s scope. The definition of “media” now includes diverse platforms such as television, radio, social media, and digital games, reflecting the dynamic nature of modern content dissemination. Additionally, the law recognizes the role of “media institutions,” both government-owned and private entities, in driving the council’s objectives.
Objectives of the Dubai Media Council
Under the amended Article (5), the council’s objectives have been expanded to include:
- Unifying Media Efforts: Consolidating local, regional, and international media initiatives to foster a cohesive strategy.
- Enhancing Dubai’s Media Standing: Establishing Dubai as a premier global media hub by developing comprehensive strategies.
- Measuring Media Efficiency: Implementing performance indicators to assess the effectiveness of media channels and content.
- Promoting Competitiveness: Enhancing the Emirate’s influence regionally and globally while protecting its reputation.
- Talent Development: Supporting young Emirati media professionals and attracting global media talent.
- Innovating Media Production: Encouraging research and innovation in film production and electronic games.
Expanded Powers and Responsibilities
The amended Article (6) grants the council additional powers, including but not limited to:
- Strategy Development: Formulating overarching media strategies aligned with Dubai’s strategic plans.
- Policy Coordination: Developing policies in collaboration with federal and local entities.
- Regulatory Oversight: Monitoring the content and activities of media institutions to ensure compliance with ethical and legal standards.
- Promoting Local Media: Supporting the global presence of Dubai’s media products, including films and games.
- Investments and Partnerships: Attracting investments in the media sector and fostering international collaborations.
Strategic Focus on Film and Digital Games
A notable addition to the council’s mandate is its role in advancing the film and digital gaming sectors. This includes:
- Supporting local production through training and resources.
- Encouraging innovation by providing research and development incentives.
- Establishing platforms for international distribution and branding.
- Promoting Dubai as a hub for film festivals, gaming expos, and related events.
Governance and Monitoring
The council is tasked with reviewing and assessing its strategic plans annually, ensuring alignment with Dubai’s overarching goals. Moreover, the council’s role in managing media crises and enhancing Dubai’s global reputation demonstrates its proactive governance.
Legal Implications and Future Outlook
This amendment marks a significant step in modernizing Dubai’s media regulatory framework. By emphasizing digital transformation and global competitiveness, the law positions Dubai as a leader in media innovation. The inclusion of robust compliance mechanisms ensures that media institutions operate within ethical and legal boundaries, safeguarding public interests.
As Dubai continues to evolve as a global media powerhouse, this legislative update serves as a blueprint for other jurisdictions aiming to integrate technology, creativity, and governance in the media sector. The Dubai Media Council, through its expanded mandate, is poised to drive sustainable growth and innovation in the Emirate’s media landscape.
Conclusion
Law No. (29) of 2024 exemplifies Dubai’s commitment to leveraging its strategic location and visionary leadership to foster a thriving media ecosystem. By enhancing the council’s objectives and responsibilities, the law ensures that Dubai remains at the forefront of global media innovation, offering opportunities for growth, collaboration, and excellence.
